Selected Projects
Inner Piece – LEGO & It’s Nice That
A calming pop-up experience developed to offer visitors a mindful break from London’s fast pace. The space encouraged hands-on creativity through guided workshops like Meditative Flower Making and Happy Place Prints, using LEGO’s Botanical Collection.
The 7-day pop-up welcomed over 2,300 visitors and achieved a campaign reach of nearly 1.8 million across two articles on It’s Nice That and a coordinated rollout across social channels. See the campaign’s Instagram Reel here.
Spotify Regional Playlists
A design commission by It’s Nice That for Spotify to develop bespoke visual identities for their regional playlists. Each cover reflected the energy and local character of the music, drawing from regional visual language whilst remaining within Spotify’s design system. The project deliverables included custom logotypes and tailored cover artworks for each playlist.
Rewilding Creativity – BBC Earth & It’s Nice That
A visual campaign that brought together four artists to explore the relationship between people and nature. Commissioned by BBC Earth, the project celebrated creativity as a vehicle for climate awareness. The final artworks by Tami Aftab, Rose Pilkington, Charlotte Ager, and Johanna Tagada Hoffbeck were supported by editorial interviews on It’s Nice That, reflecting each creative’s personal environment and process. The campaign reached 410,000 and featured a series of original still artworks adapted for social and editorial channels.
New Dimensions: The Future of Paper – GF Smith & It’s Nice That
A three-city event series celebrating Templo’s rebrand and the creative potential of paper, hosted by GF Smith and It’s Nice That. Taking place in London, Manchester and Glasgow, the programme featured talks and insights from a curated lineup of speakers including HATO, Alice Isaac, Holly Eliza Temple, Danielle Rhoda, Inès Gradot, Charles Young and TEMPLO. The series drew over 750 attendees in total and achieved a reach of 727,000. Deliverables included a motion identity, campaign toolkit, event photography, a social media reel, and multiple editorial articles.
Today at Apple
A global programme of free, hands-on creative sessions delivered in Apple Stores, designed to empower creativity through community engagement. As part of the programme, I helped deliver over 380 sessions across London and Paris stores. These included artist-led workshops and interactive talks focused on photography, music, design, and more. A standout initiative was Made in LDN, a summer programme co-created with the Mayor of London, which featured artists like Aitch, Novelist, and Nadia Rose leading sessions for young people. See more here.
Melodie Bui 